As a New Mexico business – do you experience the pain of trying to get more customers? Could you use more customers?
Maybe you’ve started to use Facebook for your business…but they keep asking you to “boost a post”, but you wonder, why would I do that – Facebook is supposed to be FREE advertising?
“I have 500 likes on my page – so if I make a post, 500 people are going to see my advertisement and come rushing through my door.”
But then you realize…this is not the reality. However, you still will not pay Facebook, because it’s just “Social Media” and I shouldn’t have to pay for it. Or maybe you think it’s a good idea, but you have no idea where to get started.
Having helped businesses get more customers utilizing Facebook ads for over 2 years, I’m here to tell you that you might be missing out on a HUGE Opportunity.
Here are 4 Practical Reasons to Use Facebook Ads to Market Your New Mexico Business
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- It’s where the attention is
Would it be fair to make a quick assumption together? The assumption is…if you want to deliver a message, you should deliver it to where people are.
It’s no secret that people spend gobs of time on their phones and specifically on Facebook. If you google “time spent on Facebook” you’ll get a wide variety of answers reaching as high as 50 minutes per day, or even 20 minutes per session!But, how many people are doing that each day? Well according to a quick google search, there are 2.088 million people in the state. On Facebook, there are 1.4 million that you could advertise to above the age of 18. So, suffice it to say that there is attention on Facebook for your New Mexico Business to capitalize on with advertising.
- Laser sharp targeting
Have you heard of the importance of identifying your target market? And then doing what you can to put your message in front of that person. With Facebook ads – you can put your message in front of your target market extremely well. This is possible because we all tell Facebook too much information combined with the fact that Facebook is a powerful business so they can get other data about us.So, a couple examples. You can target people that are in the market for, or currently own a chevrolet car that is greater than 3 years old. (there’s 15,000 of them in New Mexico)
How about another one? Perhaps you have a luxury product, or maybe you are a realtor with an $800,000 house on the market. No sense paying money to put this beautiful house in front of someone that makes $50,000 per year. Let’s instead focus our efforts on people that make more than $250,000 per year in household income.
The targeting ability on Facebook is unmatched – and as a business, you can utilize that to your advantage to get your product in front of the ideal person!
- Connection
“I can sell people when I’m sitting here talking to them face to face, but if I send out a piece of paper, I get nothing.”
This is almost an exact quote from a customer. And I think many of us can relate. As business owners, we have gotten to where we are by making CONNECTIONS. This is what humans need to develop trust. It helps the purchase decision dramatically if we have some sort of connection.
Another way Facebook advertising can help you with this is through video. In our virtual world, video is a very powerful way to create connection. Although this isn’t as good as face to face, you can put your video in front of 10,000 people every day if you want – I’m going to venture to guess you can’t do that physically. Your video can become the first step for creating connection. - Cheaper than other mediums
A question we always get is “how much do I have to pay for Facebook ads?” And for good reason, as business owners, we have to watch the pocketbook.
The great thing is that you can get started for $5 per day. And you don’t even have to commit to that for any length of time. You can literally spend $5 one day, and then be done if you so desired. You can spend as much as you want too. The difference in how much you spend is how much exposure you get, or how many eyeballs you get on your content. A general rule on this is for every $10 you spend, you’ll get 1,000 eyeballs.
- It’s where the attention is
Well…there you have it. 4 Practical Reasons to use Facebook Ads for your New Mexico business. Here’s the reality – you are in business to make money. Facebook is also in business to make money. They aren’t however, interested in putting you out of business by asking you to pay for marketing. If you spend $100, they want you to earn $200 so that you will come back and spend $100 the next day, and the next day.
They offer the tools and resources to make that very possible – and in fact, that is exactly what the team at M3Traffic does for businesses. They have managed over $200,000 of ad spend on Facebook, which turned into over $1,000,000 of revenue for businesses.
They can be a guide or provide a done for you solution for using Facebook ads to market your New Mexico business.
Take the free quiz to see if you are ready for the profitability and scale that comes with M3Traffic.
Mitch Adams – CEO, M3Traffic
“I got started in this marketing world in college where I received a business and marketing degree – but quickly realized that the traditional marketing tactics still being taught at school are not the way of the future. Online marketing, and specifically social media is the present way and way of the future. I not only help and teach people what to do and how to do it – but practice what I preach and have been doing so for many years.”
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