Coloring Perceptions  – Marketing to Emotion

Coloring Perceptions – Marketing to Emotion

One of the most important lessons I have learned in my travels along this path of design and marketing is that 1) you are not selling a product or service you are selling yourself. Whether your product or service is something you’ve developed or you are a direct...
What the Heck is Latent Semantic Indexing?

What the Heck is Latent Semantic Indexing?

Latent Semantic Indexing (LSI): why do I need to know this term? I often preach this to clients, so I thought I’d offer a blog explanation as to why I say “Keywords are only good for search terms, not for ranking your website” Google, in its...