Digital marketing is the umbrella that covers your website, social media, blogs, and digital advertising; anything that you use online to establish your company’s presence.
In this digital marketplace, your image is defined very quickly by a few key phrases and images: your business name, your logo, and your marketing tagline. To entice potential clients into learning more about your business, you need to reach those clients where they are most active online—through paid advertising in strategic locations, and through innovative use of free social media, you can constantly draw new clients’ attention to your specialized role in the community, while keeping current clients updated about your latest offers or innovations: “Follow this link to find the best small-business web design team in Albuquerque!” The web is the first place people go to find businesses and services that will meet their needs; an outdated or ineffective web presence will cost you clients and money every single day.
Copper Moon Media can evaluate your current visibility and ranking (search engine optimization), then use that information to help you develop an effective marketing strategy. Once we have a conversation with you about your target market and goals, we can help you develop your web presence on several fronts at once.
Your website is your storefront window for shoppers and it is the most important component of your marketing collateral. We take intellectual, cultural and social factors into account when planning and developing website designs directed to your target audience. Using established design principles (unity, rhythm, space, color, symmetry, hierarchy, and balance) and working closely with you, we develop your website to meet your expectations and to attract the interest of users searching for your service or product.
Once you have a website, you must mobilize it. Nowadays, with everyone carrying their network in their pocket or purse it is critical that your prospects are able to access your site easily and without frustration. It is possible to leave your site as is and let your customers try and navigate it, full-sized sites are difficult to navigate and slow to load on mobile phones. If you want to stay on top of the game let us help you set up a mobile version of your website. Additionally we’ll generate QR code to put on business cards, marketing materials
and other strategic content. QR codes are used with smartphones to direct your prospects to your website, social media page, or anywhere you want it to go.
Search Engine Optimization (SEO)
If your website is your most valuable marketing machine, then SEO is the most important tool in your toolbox. You can have the most beautiful website ever built, the most informative, and the one you know your prospects will want to visit, but if the search engines, which are searching through hundreds of millions of URLs, cannot find your site, you may as well pack up and go home. SEO is more than keywords and descriptions; as more and more sites are introduced to the network the major engines update their methods and algorithms to sort and rank sites. As part of your SEO program we conduct continual research to stay on top of the changes in search criteria and algorithms that Google, Yahoo, Bing and other search engines are using in order to give your site the best chance to be found.
SMS (text) & MMS (image/video) Marketing
Social media is part of your prospect and customer relations management plan. It is important that you have an organized strategy and the tools to implement this strategy as a component of and complement to your
core marketing strategy. Because social media is growing and evolving, it is hard to keep up when you have a business to run. We stay on top of the latest nuances in the field so that you can deliver an integrated
image and communications strategy over the platforms that are appropriate for your business. Our programs include:
Social Media Presence Management
When your target customers are online, finding and staying in touch with them via social media is critical to your success. Let us help you manage your presence on social media accounts in order to maximize their effectiveness for driving traffic and conversions. We can set up and customize your accounts on social media such as LinkedIn, Facebook, Twitter, YouTube, and help to build networks, fans, and followers to build interactive relationships that will keep your message
in front of the people you want do to business with.
Advertising Campaign Management
One of the best ways to boost your presence online as well as drive potential clients to your website is to run pay-per-click (PPC) and/or cost per impression (CPM) ad campaigns that target users demographically based on interests, occupation, age, location, and other criteria. We will help you set up, and can maintain for you, specifically targeted campaigns on Facebook, Google and
Content Syndication & Distribution
It is critical to stay on top of your social media accounts with new information and updates and to position yourself as an expert. When prospects see you as an expert they are more likely to head right to your website giving you more opportunities to sell your products and services. We can syndicate your expert content and others’ expert information (including guest content) that you elect to share, to appear on your social media accounts. We also program incoming social media content to appear on your website.
Building Interest-Based Social Networks
Building your fan base on social networks increases your visibility and potential for creating new leads. Using specific keywordsand demographics, we can help you find contacts on Facebook, Twitter, LinkedIn, Google+ and other appropriate networks.
Building Social Media Communities
Communities are critical to social networking and offer the opportunity to powerfully position yourself as an expert in your field. Joining groups in your field or area of expertise brings in the opportunity to learn more from your peers; and joining groups that attract your target contacts increases your leads base. We will help you create blogs, forums, articles, polls, groups on LinkedIn and Pages on Facebook and other targeted Social Media sites.
Specialized Social Media Management
Should you choose, we can introduce you to specialized sites geared toward your business and/or target audience. For example, Tip’d is a social media site for financial news, tips and ideas.
Multimedia for Marketing
Livecasting and podcasting, photo, video and file sharing, can spread the word about your company and help build brand awareness in a very unique and powerful way. This particular type of social media also has the ability to go viral quickly. We offer strategies for creating multimedia campaigns as well as the technical skills to help develop multimedia platforms.
Native advertising is similar to advertorial content in print publications in that it appears as content that is native to the website in which it has been placed.It can be sponsored content or paid contributor content, but it must match the form and function of the site upon which it has been placed. It has been dubbed disguised advertising and it is important to be careful when creating content for native advertising. With the decision to add native advertising to online marketing strategies, Copper Moon Media will help create content deemed valuable that showcases client expertise and integrity.