5 Tips for Building a Growth-Focused Business Website

Are you building a website for your business? Your website can be so much more than a simple page telling visitors what your business has to offer. Your website can facilitate the growth of your business in several ways, from driving traffic with the help of good SEO practices to increasing conversions through cohesive branding. If all of this is unfamiliar to you, don’t worry. We’re here to shed some light on what it means to build a growth-focused business website!

Work with a Professional Designer

If you want to turn website visitors into paying customers, you must make the shopping experience as user-friendly as possible. Make sure people can find what they’re looking for without clicking through multiple menu links. Your website should be intuitive to navigate, especially for members of your target audience. Most importantly, your website needs to work flawlessly on mobile devices. Working with a professional designer like Copper Moon Media is a great way to ensure all these boxes get checked in the design and development process!

Leverage Business Process Management

Before making changes to an existing website, take some time to evaluate your analytics. Analyze data related to how people use your website and how your business operates behind the scenes. This practice, known as business process management (BPM), will help you identify opportunities to automate and optimize processes to streamline your business and improve the customer experience. For example, by mapping the behaviors of your website visitors, you can redesign your website to provide an optimal customer experience. Through outsourcing and business process management, you can take your business to new levels!

Build an Integrated Digital System

 Your business website should be part of your larger enterprise resource planning (ERP) system. ERP is an integrated system that governs the management of your business processes, from finances to customer relationship management (CRM). Make sure all your digital tools work together seamlessly. When your website integrates with your internal tools, you’ll spend less time on tedious administrative tasks like updating your inventory or emailing new customers.

 Focus on Branding

 Whether you run an ecommerce business or a physical retail store, you’re up against some fierce competition. Branding is essential to standing out in a sea of competitors offering similar products and services. In fact, good business branding can help you get ahead of big-box competitors that can undercut your prices.

Your branding should be visible in all elements of your website design, from the colors and fonts you use to the tone of voice in your product descriptions. Blue Kite suggests creating a business logo to serve as your branding foundation. You can find many free online logo tools that offer simple and professional logo design solutions. Just choose a style and template and customize your logo to make it your own!

Implement Modern SEO Practices

Search engine optimization (SEO) is the practice of increasing the visibility of your website when people search for related products or services using search engines like Google. Many people think that SEO is dead, but nothing could be further from the truth. SEO has evolved a lot since the early days when keywords mattered more than the quality of content on a page.

In 2022 and beyond, good SEO practices revolve around optimizing the user experience. WordStream explains that you can improve your search engine performance by decreasing your page load speed as well as the time it takes for your website to respond to user interactions. The stability of your website layout is also important. Unexpected shifts in page content can be incredibly frustrating to users, so Google has included this as a performance metric when ranking pages in search results.

If you want your website to play an active role in the growth of your business, you must design and build it with growth in mind. Prioritize design features that will improve your SEO and increase conversions, as well as make efficient use of data through BPM. Growth-driven website design can take your business to the next level!

Are you looking for help crafting a unique and engaging online presence for your brand? Contact Copper Moon Media! We offer a variety of impactful services, from website design to digital marketing. Call today so we can discuss your needs! 505-328-1066

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