Key Tech Moves to Grow Your Small Business

Written by Poppy Williams

With the ever-evolving digital world, it’s important for small businesses to stay up to date on web-based projects that can aid business growth. From making sure your website is user-friendly to investing in security features, there are lots of resources available that won’t break the bank and maybe even free to use. Here are the best resources you can use to turn your web-based projects into success stories.

Create an Accessible Website

The first step in any web-based project is making sure your website is accessible and user-friendly for all abilities. Invest in a domain name and make sure all your links work properly. Ensure that the design of your website is aesthetically pleasing, supports your brand, and is geared for growth. Also, make sure the content of your website is well-written and relevant to your customers’ needs. If your site contains video content, ensure that the video includes subtitles and captioning.

For help creating a website that converts and one you can be proud of, take a look at Copper Moon Media’s suite of services.

Invest in Cybersecurity

Having a secure website is essential when it comes to protecting both your and your customers’ data. Investing in security features such as two-factor authentication, encryption technology, firewalls, and secure hosting will protect both you and your customers from potential cyber threats. Furthermore, it’s important to train your employees on how to keep passwords secure and spot scams.

 Find Opportunities to Automate

As an entrepreneur, you likely already understand the importance of efficiency as it relates to your bottom line. Automation can be a great way to save time so you can focus on the more important aspects of running a business. Research different automation tools that can help streamline processes like customer service inquiries, marketing, or accounting tasks.

Create a Great Online Storefront

Another great way to save time is to give your customers different ways to shop. If you plan on selling products online, setting up a reliable e-commerce storefront is essential for success. Investing in a reliable platform will make selling products online easier while also giving your customers a seamless shopping experience with multiple payment options.

Form an LLC

Creating an e-commerce store isn’t the only online resource you can use to boost your business. Starting an LLC provides additional protection against personal liability should you encounter legal issues within your business, and the good news is you can form this entity online. By using a formation service, you can ensure that your LLC is filed properly according to the rules that are specific to your state.

Boost Your Knowledge

Earning an advanced degree can support any web-based projects you plan on taking on for your small business by providing additional knowledge related to things like coding languages or cybersecurity. Consider going back to school for a degree in cybersecurity, which will teach you about systems and services, programming and scripting, networking and security, data management, and IT. With an online program, you can earn your degree from the comfort of your home while still running your business. Check it out for more info.

Getting help with web-based projects ensures that your business is running at peak efficiency. Whether you need to use an online formation service to form an LLC or you want to go back to school for a degree in cybersecurity, utilizing the tools at your disposal will set your business up for success.