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How Often Should I Post on Social Media?
Another question I get asked often, when talking to a client about upping their digital marketing game is "How often should I post on social media?" I will often answer with "How social do you want to be?" But the truth is, the more often you post the more likely...
SEO – Are You Doing Everything You Can?
SEO or Search Engine Optimization and how to improve it is one of the top requested consultations I get from my clients. They want to know what they can do to improve their ranking and how to get found. There are some very important "BIG" things that are critical to...
OK, I Need a Security Certificate – What Now?
Earlier I posted that security is not just good SEO strategy, but has become a requirement for sites that collect contact and/or credit card information. Now Chrome is putting a notice in the URL bar with the message "Secure" if you have HTTPS (or a security...
No Longer an Option – SSL Certificates in 2017
In an earlier blog, I reported that in 2014 Google announced that as part of page ranking for SEO (search engine optimization) it would begin to take into consideration whether or not a website is protected by an SSL certificate (creating the HTTPS URL) when...
Buying Facebook Fans: Bad Idea or Really Bad Idea?
Put yourself in this situation: you’re the social media manager for a smallish business. The top dog is constantly on you because you haven’t been able to show what the company has gained from all of your work. You know one thing your boss will respond to is...
WordPress (and others) is Awesome…until it’s hacked—it’s Preventable; I Promise!
I love WordPress. But, like any other popular platform on the web, it’s got it’s challenges. The majority of my website clients are on WordPress. However, I’m getting a lot of calls from current clients – and an increasing number of new ones. They haven’t touched...
With the Voice Search Trend Increasing, Do We Need to Change SEO Tactics?
As search engine technology advances, our familiar engines are beginning to act like artificial intelligence units (AIs). Users can now choose to use Siri or Cortana or any voice recognition app to enter queires for the engines. Today, for many more of us (more than...
Can Your Customers Find You Online?
When was the last time you looked up information about a business in a phone book? That isn’t a rhetorical question; really think about the last time you actually picked up a phone book. Drawing a blank? The truth of the matter is that phone books have become a...
How to Pick the Right Web Designer
If your business doesn't have a website, or the current website is in need of an overhaul, just getting started can seem like a daunting task. The first question to ask is “Who is going to design the website?” If you have a web designer on staff, then great – problem...
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