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SEO – Are You Doing Everything You Can?

SEO – Are You Doing Everything You Can?

by Deb Dapson | Feb 27, 2017 | Search Engine Optimization

SEO or Search Engine Optimization and how to improve it is one of the top requested consultations I get from my clients. They want to know what they can do to improve their ranking and how to get found. There are some very important “BIG” things that are...
No Longer an Option – SSL Certificates in 2017

No Longer an Option – SSL Certificates in 2017

by Deb Dapson | Dec 13, 2016 | Search Engine Optimization, Security

In an earlier blog, I reported that in 2014 Google announced that as part of page ranking for SEO (search engine optimization) it would begin to take into consideration whether or not a website is protected by an SSL certificate (creating the HTTPS URL) when...
Buying Facebook Fans: Bad Idea or Really Bad Idea?

Buying Facebook Fans: Bad Idea or Really Bad Idea?

by Deb Dapson | Nov 22, 2016 | Website Design

Put yourself in this situation: you’re the social media manager for a smallish business.  The top dog is constantly on you because you haven’t been able to show what the company has gained from all of your work.  You know one thing your boss will respond to is...
WordPress (and others) is Awesome…until it’s hacked—it’s Preventable; I Promise!

WordPress (and others) is Awesome…until it’s hacked—it’s Preventable; I Promise!

by Deb Dapson | Oct 28, 2016 | Website Management, Websites

I love WordPress. But, like any other popular platform on the web, it’s got it’s challenges.  The majority of my website clients are on WordPress. However, I’m getting a lot of calls from current clients – and an increasing number of new ones. They haven’t touched...
With the Voice Search Trend Increasing, Do We Need to Change SEO Tactics?

With the Voice Search Trend Increasing, Do We Need to Change SEO Tactics?

by Deb Dapson | Oct 14, 2016 | Website Design

As search engine technology advances, our familiar engines are beginning to act like artificial intelligence units (AIs). Users can now choose to use Siri or Cortana or any voice recognition app to enter queires for the engines. Today, for many more of us (more than...
Can Your Customers Find You Online?

Can Your Customers Find You Online?

by Deb Dapson | Oct 12, 2016 | Search Engine Optimization, Social Media, Website Design

When was the last time you looked up information about a business in a phone book?  That isn’t a rhetorical question; really think about the last time you actually picked up a phone book.  Drawing a blank?  The truth of the matter is that phone books have become a...
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