Coloring Perceptions  – Marketing to Emotion

Coloring Perceptions – Marketing to Emotion

One of the most important lessons I have learned in my travels along this path of design and marketing is that 1) you are not selling a product or service you are selling yourself. Whether your product or service is something you’ve developed or you are a direct...
What the Heck is Latent Semantic Indexing?

What the Heck is Latent Semantic Indexing?

Latent Semantic Indexing (LSI): why do I need to know this term? I often preach this to clients, so I thought I’d offer a blog explanation as to why I say “Keywords are only good for search terms, not for ranking your website” Google, in its...
Purposeful Designs

Purposeful Designs

I ran across this handy infographic while playing around on Pinterest and I wanted to share it with you. For me design is mostly instinctual, I “know” when it looks right, but it is very important for me to keep the hierarchy of vision in mind and be...
Net Neutrality – Join the Battle for the Net

Net Neutrality – Join the Battle for the Net

I am climbing up on my soapbox (again) for a moment here to talk about a very important (to me) issue. Net Neutrality. As a web worker, blogger and human-who-uses-the-internet, I am very concerned about the FCC’s plans to essentially take away our freedom to...