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OK, I Need a Security Certificate – What Now?
Earlier I posted that security is not just good SEO strategy, but has become a requirement for sites that collect contact and/or credit card information. Now Chrome is putting a notice in the URL bar with the message "Secure" if you have HTTPS (or a security...
No Longer an Option – SSL Certificates in 2017
In an earlier blog, I reported that in 2014 Google announced that as part of page ranking for SEO (search engine optimization) it would begin to take into consideration whether or not a website is protected by an SSL certificate (creating the HTTPS URL) when...
Buying Facebook Fans: Bad Idea or Really Bad Idea?
Put yourself in this situation: you’re the social media manager for a smallish business. The top dog is constantly on you because you haven’t been able to show what the company has gained from all of your work. You know one thing your boss will respond to is...
WordPress (and others) is Awesome…until it’s hacked—it’s Preventable; I Promise!
I love WordPress. But, like any other popular platform on the web, it’s got it’s challenges. The majority of my website clients are on WordPress. However, I’m getting a lot of calls from current clients – and an increasing number of new ones. They haven’t touched...
With the Voice Search Trend Increasing, Do We Need to Change SEO Tactics?
As search engine technology advances, our familiar engines are beginning to act like artificial intelligence units (AIs). Users can now choose to use Siri or Cortana or any voice recognition app to enter queires for the engines. Today, for many more of us (more than...
Can Your Customers Find You Online?
When was the last time you looked up information about a business in a phone book? That isn’t a rhetorical question; really think about the last time you actually picked up a phone book. Drawing a blank? The truth of the matter is that phone books have become a...
How to Pick the Right Web Designer
If your business doesn't have a website, or the current website is in need of an overhaul, just getting started can seem like a daunting task. The first question to ask is “Who is going to design the website?” If you have a web designer on staff, then great – problem...
Setting up SSL on Your Site
I promised, in an earlier blog, to tell you how to set up SSL on your site, but after the process I went through to set it up on a few client sites, I've discovered that there are way too many variables and steps to offer you a guide. Instead I am going to recommend...
Taking Your Social Media Up a Notch
I recently ran across this SlideShare document and I wanted to hold on to these ideas as well as share them with you. I get bombarded with questions about how to make social media count, how to build audiences and how to utilize its vast potential. We all know that...
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